*Pinterest Inspiration Boards*

http://www.pinterest.com/aliclareburt/258/
http://www.pinterest.com/aliclareburt/web-design/
http://www.pinterest.com/aliclareburt/brand/
http://www.pinterest.com/aliclareburt/infographics-1/

Drop Shadow

I chose to create my layout off a pinterest layout which used a drop shadow under one of the images which i really liked the idea of as not only does it go with our "hero shadow" idea it looks cool with our whole aesthetic :) 

Fairtrade Coffee Cafes with link to their websites

We decided to add in a few of wellingtons fair trade cafe link "buttons" for people to click on if they are interested and want to go check them out :)

Resource Page Slide Show

Put in another slide show, with the interval change at 5seconds

Resource page breakdown

fully functioning header that links back to the resource page when clicked, links bar is fully functioning

Downloads bar click the "buttons" and it will take you to a pdf of the resources

Stickers in action

Rationale

Rationale

Ali Mae Clareburt

13025991

Francesca Harvey

12240082

Fairtrade Coffee Break.

Our Fairtrade coffee break initiative is tailored to an audience who aspire to do good. We've made the heroism accessible to the average person by illustrating something as simple as choice powerful. Ultimately we've illustrated the message that by choosing Fairtrade you are saving lives.

We've used a comic like aesthetic to support the notion of heroism. By substituting well-known heroes for ordinary characters, whilst linking the two with the use of the heroes’ shadows, we are elaborating that choosing Fairtrade coffee is a heroic act achievable by the average citizen. The use of multiple heroes’ shadows (justice league) suggests through unity of power (choice), there will be a greater impact and embodies a sense of belonging to a greater cause (Heroes are meant to save the world). It also iterates the coffee break as a group event, promoting the call of action to be shared with others. To reward the consumer we've narrated positive links from their choices to the impacts they create and provided them downloadable resources to make promoting Fairtrade easy.