Revised concepts

Our feedback was to keep the hero aesthetic and drop the use of the word weapon as it is a sensitive subject. From here our message will focus on how fairtrade coffee enables you to help others

Possible Concepts

Week five concept trials

Week 5 feedback

06/10/14
Feedback from class

Our in class exercise for today was to critique each others work in regards to style and FADPs

Pros:
Our peers liked our illustrative style, hero aesthetic and use of colour

Cons:
The choose your weapon concept was to negative and conflicted with the positivity fairtrade promoted.

I feel our audience didn't get what we were going for and the use of the word weapon was highlight it is a fight/serious issue, One comment was pro choose your weapon however and their suggestion was to work with it and emphasize the style.


From here we will experiment with other catch phrases tied to the game aesthetic. Alternatively we will trial more hero type visual language as that is what appealed most to our fellow students.

Website layout Ideas

http://zeyn.detheme.com/corporate/
http://media-cache-ak3.pinimg.com/originals/a5/31/64/a53164900e52e69246341e3578606e7c.jpg
http://www.leadingagile.com
http://www.pinterest.com/pin/575616396096131300/
http://mod.thisisground.com
http://thisisground.com
http://www.pinterest.com/pin/153966880985967991/
http://wootten.com.au
http://mixd.co.uk
http://passionbicycle.com
http://saltedink.com

possible web page ideas

Logo Final