Fairtrade in Wellington

13th September
Fairtrade coffee blends Wellington+ fairtrade promotion+advertising approach

Peoples 
Fairtrade stories
Fairtrade equality programmes
Barista profiling
Social media endorsement

Sourced from
Columbia
Mexico
Ethiopia
Guatemala


Havana
Hot air roasting process
Real trade initiative
Interactive country of origin tracker
Focus on experience-music,culture etc. "Coffee you feel"

Sourced from:
Bolivia
Columbia
Panama
Cuba
Mexico
PNG
East Timor
Java
India
Mandehling 

Allpress
Direct networking
Process blogging
Our story

Sourced from
Gautemala
Columbia


Coffee Sumpreme
Journalistic approach
Blog
Community networks- international + in country
Employee profiling


Celsius
Choose your world campaign
Impact tracker
Fairtrade promotion- extending into menu/food
Badges promoting fairtrade and sustainabilty


Caffe L'Affare
Offer compeitions
Blends
 
Sourced from:
Cental American
Africa
Brazil
Columbia




see link http://www.commonsenseorganics.co.nz/yk-files/e0aa80c0f73a9678f09df0bb0b819a81/Buying+Fair+Trade+In+The+Wellington+Region+2011.pdf