In Class Feedback

September 15th
Feedback and Revised Strategies
(plus spontaneous inspiration)

Tangent 1                                  Tangent 2
Connoisseurs                              students/lower income bracket

vrs combing tangents
people who want to be coffee connoisseurs but have a lower icome

vrs running with one tangent
investigating different visual strategies
e.g. illustrated vrs graphic design approach



Feedback from class critique

Resolve audience and draw card/allure

Push further than the way coffee is illustrated today
e.g. rustic, earthy, vintage- they look great but we're looking to take our design to the next level
What coffee is now vrs what it will will be in the future (impact of fair trade)
Add unique visual element, change it up, roll with new visual strategies

Directions

Making a connection: using coffee to break down boundaries

Linking the consumers to the producers
illustrating where the coffee beans come from

e.g. outline of country visible behind illustration
illustration reflective of origin culture see: Wellington Chocolate Factory for example illustration
illustration within country boarder i.e. fingerprint

appropriating a cultural image i.e. japanese wave made of coffee beans

info-graph about bean origin sold with coffee

consumer impact on producer


What makes good coffee GOOD

the blend- single or multiple origins
traditional practices
how it's made

it's uniqueness
flavour
origin
impact


the experience
atmosphere
interaction
the process
being involved

Taglines:

Create the ultimate coffee experience
 Feel GOOD about GOOD coffee
 Taking what we love about coffee onto an international level
 Coffee, my hero
 The enthusiasts guide to great coffee


Another tangent
 coffee is the hero, saving lives and fighting deadlines

comic book style illustration, identity sleeves, business man on outside, hero underneath or farmer- linking back to bean origin

illustrating the consumer as an everyday hero
for supporting faitrade