Week Seven- Introducing new Brief
Our brief for this half of the semester focusses on the Maori framework of Koha within social enterprise and design. In pairs, we are encouraged to redesign existing websites to cater to a specific target audience and in a way that contributes to community.
As a pair we choose and redesign one of the three websites/issues below
Fairtrade coffee break
http://www.thepowerofyou.org.nz/
http://www.oxfamsmorningtea.org.nz/fundraising-
http://www.thepowerofyou.org.nz/
http://www.oxfamsmorningtea.org.nz/fundraising-
Know your neighbours get together
http://wellington.govt.nz/events/events-calendar/2014/03/neighbours-day-aotearoa-2014
http://wellington.govt.nz/events/events-calendar/2014/03/neighbours-day-aotearoa-2014
Overview-
Clean up your coastline
Addressing the issue of sustainability. General target audience, no one specific. Website doesn't have a strong design influence, colours and text lean towards a focus on information over design aesthetics. ( Love your coast website)Sustainability coastlines is more interactive and engaging. It features a giff on the home screen and an interactive rubbish tally. There is a greater consideration of design heirachy and an overall more appealing aesthetic. The theme incorporates nostalgia and potentially appeals to an older audience. Promotes a clean the beach campaign.
The power of you
Celebrating Fairtrade in the greater community. Highlighting the effects of considering others and thus improving the lifestyles of farmers by purchasing from companies who support fair wages. Personable approach- a call to action. Promotes a fairtrade coffee get together
Neighbour's Day
A community event where we share our culture and lifestyles with our neighbours- Aimed at making connections and fostering a sense of community. Open to the general audience, possible targeting families who would gain security from the experience. Promotes a BBQ with your immediate neighbours.
In class exercise- Redesign Websites to suit Client from the simpsons.
My client is the Comic Book Guy.
"Analyse how the character would view the topic. Who are they?
What are their concerns, drivers, influences? Are they conservative, alternative, family oriented, money / budget conscious, tech savvy, time rich or time poor? Are they thinkers, doers, emotional or rational? What would they care about most in this topic? Do they care? How do you make them care? What would they find most compelling? What would put them off? How would you as a designer appeal to that character? How would you get this person to join in the event?"
He lives at home with his mother, is not interested in friends, owns a comic book shop and has a master's degree in Mythology and Folklore.
He's smart and if he could see a way to make money may be more interested in the situation.
He's snobby so would not get along with everyone.
He's fond of food- could be a draw card.
How to get Comic book guy onboard?
Offer a way of participating virtually- skype, email, facebook, chatroom etc.
Offer up the chance to show off how smart he is, play to his interests/strengths- Bring up a topic of folklore/mythology that relates to the event, e.g. Who was first to discover coffee.
Send the invitation to his mum- She may force him to go.
Tailor the invitation to his interests- comic/sci-fi theme
Highlight there will be food during the event.
Enlighten him this could be a chance for free advertising (networking).
What I learnt from the exercise
Every audience is different and will find different aspects of the website/event engaging.
Research the target audience first and cater the design to play to their interests.
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